Wish started back in 2010 and is now the biggest mobile-based marketplace in the world. Their mobile app had 100 million users in 2017 and they have not stopped growing since. And considering the nearly $500 million per year, they have spent on advertisements on Facebook alone, they will probably continue to do so.

In 2017, Wish started to promote the Wish Express program. This program benefits merchants offering their products to buyers close by. For example, a European merchant selling to European buyers while meeting Wish Express order delivery deadlines will see an increase in product impressions and other perks.