Sell on marketplaces and in your own webshop

With Sello, you can easily sell your products on both marketplaces and in your own webshop. We have all the tools you need for selling in large volumes!

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Products sold so far in 2020

We know marketplaces!

Already 14 years ago, we were impressed by the enormous potential of marketplaces and decided - we want to build the world's best platform for selling on marketplaces.

Today we are connected with 16 marketplaces and we expand the number all the time. For us it is extremely important that our connections are really sharp and we update them regularly. Our connections to marketplaces are used daily by some of the Nordic's largest marketplace sellers, so you can trust them to work really well.

We make it easy for you to publish products from your inventory in Sello to any marketplace you want. You decide if you only sell within Sweden, within the Nordic region or even worldwide. When orders begin to stack up, you will also appreciate all the smart tools available in Sello to quickly and efficiently take care of your orders.

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Start your webshop with us!

Do you want to start a webshop?

With us, you start a webshop quickly and easily when you have a premium account. You choose which system you want to use - WooCommerce or Prestashop. For both systems there are thousands of themes and there are a variety of modules to choose from - such as payment with Klarna and search engine optimization (SEO).

Why settle with one webshop?

You can start an unlimited number of webshops and all are connected to the same inventory and order system in Sello. For example, you can have a webshop where you sell mobile phone cases and another webshop where you sell fidget spinners. Both webshops are linked to the same Sello account so you can easily manage orders and products from one place.

Of course, it's no extra, we think that you should have the freedome to open as many webshops as you want!

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Increase sales with Sello

Do you want to increase sales in your webshop?

Thanks to our smart modules for different webshop systems, it's easier than ever to sell on marketplaces worldwide. You install the module in your webshop and connect your marketplaces. The module then places fields in your administration interface for your webshop for specific information for each marketplace. When orders are made on the marketplaces, this will also come directly into your webshop.

You never need to leave your webshop - you handle your products and orders with the tools you are used to in your webshop.

We currently have modules for WooCommerce, Magento 1.x, Magento 2.x, Prestashop and Shopify. Do you use another webshop system? Connect Sello to your Google Shopping feed and we'll automatically update Sello from it.

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Do you sell on a marketplace and want to sell on more?

How fun you saw opportunities with marketplaces! Why limit yourself, we make it easy for you to sell on all marketplaces - all over the world if you want!

We have clever tools to import the products from the marketplace you sell to start managing them via Sello while placing them on other marketplaces.

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Clever tools for order management

Smooth deliveries

Third party logistics or send yourself? You decide! In Sello you will find smart tools for both.

Third Party Logistics

Sello is integrated with Åland Post logistics solution and Ongoing Warehouse. With the help of our smart connections, orders from the marketplace through Sello go directly to your logistics partner!

Smart tools for you who send yourself

Many of our users get hundreds of orders every day and Sello is built to work quickly and efficiently. For example, you can mark a whole page of mixed marketplace orders and get a single pdf file that has one page for each order and contains each marketplace's own delivery note that you easily print.

We also have a very powerful integration with Unifaun Online, which also allows you to select a whole page of orders in the same way and receive shipping labels for them. You choose which carrier you ship with, we support about 30, including PostNord, Schenker, DHL and Bring. Of course, Sello automatically retrieves tracking numbers and passes them to the respective marketplace.

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Simplified accounting

We simplify the accounting

In Sello, you can easily export all sales during a period of time. The export contains what is purchased, VAT specification, country and so on.

If you use Fortnox for your accounting, you can connect Sello with Fortnox and we will start sending orders to Fortnox automatically!

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Tools for selling on marketplaces

Do you sell a lot on marketplaces?

We have built Sello for you! We know that you need powerful tools to handle products and orders efficiently. With us, you can easily work with products across all marketplaces at the same time ‐ You enter your product information in Sello and we ensure that all marketplaces get the information they want and that they are constantly updated.

In your inventory you will find a number of powerful ways to work - you can, for example, select multiple products at the same time to make a price adjustment, or you can use our powerful features to update products through Excel. If you want, you can also integrate your own system with Sello through our API.

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Add your products

Add your products

Import from your webshop or add them directly in Sello

Sell everywhere

Sell everywhere

You decide where to sell, only in your webshop or everywhere

Receive orders

Receive orders

Stock is updated automatically across all channels

Emanuel Degemark
Emanuel Degemark Stylingagenten.se
"We have chosen Sello as our partner because they are committed to Marketplaces. They also listen to our views, thoughts and ideas, and develop smart features and solutions that drives our business forward."
Kristoffer Väliharju
Kristoffer Väliharju CEO CDON.com
"We have worked with Sello since the start of CDON Marketplace and are very satisfied with the co-operation. Sello makes it very easy for our common merchants to sell at marketplaces and increase their sales through this channel."
Andreas Holgersson
Andreas Holgersson Rokita.se
"Moving to the Sello has been the most efficient thing we have ever done. To manage all our markets in one place is now essential. Great and quick support is also a reason we have chosen Sello."
Dinesh Nayar
Dinesh Nayar CEO Fyndiq
"It is easy to recommend Sello because we know that there is a genuine interest to offer a product where the user, just like on Fyndiq, stands in 100% focus."
Jean Ibarra
Jean Ibarra Merskal.se
"There is only positive to say about Sello. Thanks to Sello I have time for other matters and to really work with what you're great at, to sell."
Stefan Öberg
Stefan Öberg CEO Tradera Sweden AB
"Selling at Tradera should be easy for everyone. Sello makes it easy for our merchants both large and small to manage ads and orders in big volume!"


For the ones that only sells at Tradera

Get started - it's free!
  • Totally free in Sello, no fees
  • No commitment period
  • Free support by Tradera


Keep track of your products, stock & orders no matter where you sell

Sign up for Premium
  • All marketplaces we support & Webshop
  • No commitment period
  • Free support by Sello

Start selling with Sello today

It's free until your first order!