Rakuten is a multinational e-commerce company with roots in Japan. It was founded in 1997 with headquarters in Tokyo. Rakuten has online marketplaces stationed all over the world and their domestic e-commerce platform, named Rakuten Ichiba, is the largest e-commerce site in Japan and among the world’s largest in terms of sales.
Their presence worldwide has grown over the years as they have made a series of purchases that have increased their global coverage. Among its recent acquisitions in e-commerce is the French site PriceMinister, which is now known as rakuten.fr.