About Us

About Sello
We are a young and ambitious team and our mission is to help merchants increase their e-commerce reach and to streamline their workflow. We are based in Sweden and do all development and support in-house. The Sello e-commerce platform is built with efficient inventory and order management in mind and with a focus on marketplaces. Sello acts as a hub – Gathering all your sales channels in one place.

Sello was founded in Sweden back in 2006. The founder of Sello – Christoffer Andersson was a seller on the marketplace Tradera.com at the time. He had great success with his sales on Tradera and started to have a hard time keeping track of which customer bought what product and what address he should ship the product to. Christoffer developed a tool helping him manage his sales on Tradera.
That tool was the forefather to the Sello platform that we have today. Christoffer started noticing that he was not the only merchant with this dilemma, other sellers on Tradera were facing the same problem. He decided to grant other merchants access to his solution, letting them manage their sales using the tool he developed.

We work hard every day to keep our merchants and partners satisfied with our services. We take great pride in the work we put in and we always strive to make things better. Our work consists of refining and adding new tools and integrations to sales channels to help alleviate the grind of daily order and inventory management.
Our business model is built upon the idea that if our users succeed and grow, we do as well. Our success is directly related to our customer’s success. We will never charge you if you do not succeed – If you do not get any sales with Sello your account will be totally free of charge that specific month. We believe in full transparency and we don’t have any commitment time – You can come and go as you please.

In 2011 Sello was registered as a public company in Sweden – We introduced features such as webshop hosting and marketplace integrations to platforms such as Fyndiq.se and CDON.com. The number of Sello users grew as more and more merchants wanted to centralize their channels in order to maximize control over their inventory and sales – Sello started making a name for itself.

The marketplace Tradera.com became aware of the existence of Sello and in 2014 Tradera and Sello agreed on joining forces. This meant all merchants on Tradera would get access to Sello for free, letting them manage their Tradera account using Sello’s platform. This turned out to be especially beneficial for large and fast-growing merchants that earlier has struggled with order and inventory effectivity. The partnership was a substantial boost for both Sello and Tradera – At this time we started to hire more team members and we grew from a small business into a more substantial one. As of 2020, we are 5 team members working at Sello, this includes Sello’s founder Christoffer, and after all these years, he is still programming.

Nov2020
Nov2020
2020

Mall

Mall Group operates in a large area around Europe and their e-commerce division is present in a large number of countries. Through Mall, sellers can reach markets in countries such as the Czech Republic, Poland, Slovenia, Hungary, and more.

Nov2020
Nov2020
2020

4SELLERS

4SELLERS is a German e-commerce company founded in 1991. The company deals in services such as a powerful ERP system, connections to several sales channels, solutions in warehouse and logistics, consultation and a complete webshop system.

Nov2020
Nov2020
2020

Conforama

Conforama is a multi-national retail chain active in a large number of countries across Europe with over 260 stores in Spain, Portugal, Italy, France, Croatia, and more. Their main categories include furniture, decoration, and home appliances.

Oct2020
Oct2020
2020

ePrice

ePrice is a well-known Italian e-commerce marketplace that is offering products in categories such as consumer electronics, household appliances, gaming, and more. It is known for its particularly low commission rates and non-existent listing fees.

Oct2020
Oct2020
2020

Phone House Spain

Phone House Spain is the largest telecommunications chain in Europe, with over 400 stores in Spain. Phone House specializes in handheld electronic devices and offers a range of categories such as mobile telephony, laptops, accessories, and more.

Oct2020
Oct2020
2020

Quickbutik

Quickbutik is one of Sweden’s fastest-growing e-commerce platforms with 3000 webshops started in less than 5 years. They emphasize user-friendliness and listens to feedback, which is why they have such a large number of satisfied users.

Oct2020
Oct2020
2020

Starweb

Starweb is a Swedish platform offering complete e-commerce solutions delivering a powerful SaaS -platform that has helped thousands of sellers get started, grow, and increase their gain – developed in-house and built using the latest in technology.

Sep2020
Sep2020
2020

Members

Members.com is a marketplace part of Campadre Scandinavia AB that offer unique deals at reduced prices. With the help of Members’ unique platform, third-party sellers can strengthen their presence online and increase their reach in the Nordics.

WHY CHOOSE SELLO
We know e-commerce, but we believe that the key to creating well-thought-out features that keep a common thread throughout our platform is to listen to our customers. – Their feedback helps us create unique and sustainable solutions to the challenges merchants face each day.
EFFICIENT ORDER WORKFLOW
Our innovative order management interface was built with bulk-management in mind – We believe that efficient workflow is the key to success. Print hundreds of delivery notes in one click. Book shipping for hundreds of orders with ease – Tracking numbers are automatically imported and sent to your customer.
POWERFUL PRODUCT MANAGEMENT
We offer a large number of powerful inventory management tools – We want to cater to the way each individual seller works. The Sello platform keeps the workflow user-friendly without taking any shortcuts in functionality. Our interface offers a highly-modular overview of your inventory, giving you full control over your products.
SALES CHANNEL UNITY
Our platform provides a level of user-friendliness and efficiency when it comes to managing sales channels. We strive to treat all channels the same in order to keep a level of unity in how you work with products and orders – Using the same workflow. You can connect an unlimited amount of channels to your Sello account.
NO-SALE-NO-COST
Our business model is based upon the idea that if our customers succeed, we succeed. Therefore, if you don’t get any sales in any given month – That month will be entirely free. We want you to feel safe. We do not have any commitment time or hidden fees. All new accounts get a free trial period of 14 days, giving you access to all our features.
RAPID COMMUNICATION
We make sure to keep up with new technologies with the intent of giving you the best user experience possible. We take pride in our marketplace integrations – These are continuously being updated to add features and to optimize performance. Sales on your channels will be imported to Sello within a maximum of 10 minutes and changes to your products are synchronized within 5 minutes.
HIGHLY SCALABLE
Sello is cloud-based and designed to adjust according to environment workload. This is a key factor in a sustainable system architecture, creating a stable and reliable platform to work with. During periods of heavy usage, such as Black Friday – All systems automatically scale up to around 30 times their normal operating rate – In other words, we did not spare any expenses when building Sello.
BUILT FOR MARKETPLACES
We created Sello with marketplaces in mind. Since the significance of marketplaces in e-commerce has grown and show no signs of stopping we wanted to build a platform that specialized in managing marketplace sales – And Sello was the outcome. We want our users to be able to work just like they would on any of the marketplaces, directly in Sello – Our platform really delivers in that regard.
UNLIMITED CHANNELS
You can connect an unlimited amount of channels to Sello, this includes all types of channels, such as marketplaces, logistics or accounting. For example, if you have more than one Amazon account you can connect them all to one Sello account. You can also have multiple webshops connected to Sello, with the option of having them created and hosted by us, at no extra charge.
About the Platform

The Sello platform is built with inventory and order management in mind, letting you gather all your sales channels in one place.

What makes us special is that our platform is built to work with many different setups, meeting any individual user’s needs.

Sello will:

  • Save you time in your daily management
  • Provide ease-of-use when customizing your product range for different channels
  • Be trouble-less when connecting to new marketplaces
  • The Sello platform is all about inventory and order management for marketplaces. We have optimized our user interface in order to provide a good overview and we offer a wide variety of tools to manage your products and orders.

    Between 2014 and 2018 we have done a major rebuild of the Sello platform and updated all internal functions as well as the connections between Sello and the marketplaces. We use cutting edge technology that scales with the usage.

    . We focus on sellers of all sizes, those who just started and those with years of experience – We want our services to be suitable for all different e-commerce businesses and to not be shaped for a specific type of seller – Our goal is to provide a solid platform where we take care of all the technicalities. 

    Our team is always on standby and we keep the system well maintained as well as constantly work on integrating our platform to new marketplaces for you to connect to.

    Do you have any questions about our platform? Contact us!