Sello was founded in Sweden back in 2006. The founder of Sello – Christoffer Andersson was a seller on the marketplace Tradera.com at the time. He had great success with his sales on Tradera and started to have a hard time keeping track of which customer bought what product and what address he should ship the product to. Christoffer developed a tool helping him manage his sales on Tradera.
That tool was the forefather to the Sello platform that we have today. Christoffer started noticing that he was not the only merchant with this dilemma, other sellers on Tradera were facing the same problem. He decided to grant other merchants access to his solution, letting them manage their sales using the tool he developed.
In 2011 Sello was registered as a public company in Sweden – We introduced features such as webshop hosting and marketplace integrations to platforms such as Fyndiq.se and CDON.com. The number of Sello users grew as more and more merchants wanted to centralize their channels in order to maximize control over their inventory and sales – Sello started making a name for itself.
The marketplace Tradera.com became aware of the existence of Sello and in 2014 Tradera and Sello agreed on joining forces. This meant all merchants on Tradera would get access to Sello for free, letting them manage their Tradera account using Sello’s platform. This turned out to be especially beneficial for large and fast-growing merchants that earlier has struggled with order and inventory effectivity. The partnership was a substantial boost for both Sello and Tradera – At this time we started to hire more team members and we grew from a small business into a more substantial one. As of 2020, we are 5 team members working at Sello, this includes Sello’s founder Christoffer, and after all these years, he is still programming.
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The Sello platform is built with inventory and order management in mind, letting you gather all your sales channels in one place.
What makes us special is that our platform is built to work with many different setups, meeting any individual user’s needs.
Sello will:
The Sello platform is all about inventory and order management for marketplaces. We have optimized our user interface in order to provide a good overview and we offer a wide variety of tools to manage your products and orders.
Between 2014 and 2018 we have done a major rebuild of the Sello platform and updated all internal functions as well as the connections between Sello and the marketplaces. We use cutting edge technology that scales with the usage.
. We focus on sellers of all sizes, those who just started and those with years of experience – We want our services to be suitable for all different e-commerce businesses and to not be shaped for a specific type of seller – Our goal is to provide a solid platform where we take care of all the technicalities.
Our team is always on standby and we keep the system well maintained as well as constantly work on integrating our platform to new marketplaces for you to connect to.
Do you have any questions about our platform? Contact us!
