About Us

About Sello
We are a young and ambitious team and our mission is to help merchants increase their e-commerce reach and to streamline their workflow. We are based in Sweden and do all development and support in-house. The Sello e-commerce platform is built with efficient inventory and order management in mind and with a focus on marketplaces. Sello acts as a hub – Gathering all your sales channels in one place.

Sello was founded in Sweden back in 2006. The founder of Sello – Christoffer Andersson was a seller on the marketplace Tradera.com at the time. He had great success with his sales on Tradera and started to have a hard time keeping track of which customer bought what product and what address he should ship the product to. Christoffer developed a tool helping him manage his sales on Tradera.
That tool was the forefather to the Sello platform that we have today. Christoffer started noticing that he was not the only merchant with this dilemma, other sellers on Tradera were facing the same problem. He decided to grant other merchants access to his solution, letting them manage their sales using the tool he developed.

We work hard every day to keep our merchants and partners satisfied with our services. We take great pride in the work we put in and we always strive to make things better. Our work consists of refining and adding new tools and integrations to sales channels to help alleviate the grind of daily order and inventory management.
Our business model is built upon the idea that if our users succeed and grow, we do as well. Our success is directly related to our customer’s success. We will never charge you if you do not succeed – If you do not get any sales with Sello your account will be totally free of charge that specific month. We believe in full transparency and we don’t have any commitment time – You can come and go as you please.

In 2011 Sello was registered as a public company in Sweden – We introduced features such as webshop hosting and marketplace integrations to platforms such as Fyndiq.se and CDON.com. The number of Sello users grew as more and more merchants wanted to centralize their channels in order to maximize control over their inventory and sales – Sello started making a name for itself.

The marketplace Tradera.com became aware of the existence of Sello and in 2014 Tradera and Sello agreed on joining forces. This meant all merchants on Tradera would get access to Sello for free, letting them manage their Tradera account using Sello’s platform. This turned out to be especially beneficial for large and fast-growing merchants that earlier has struggled with order and inventory effectivity. The partnership was a substantial boost for both Sello and Tradera – At this time we started to hire more team members and we grew from a small business into a more substantial one. As of 2020, we are 5 team members working at Sello, this includes Sello’s founder Christoffer, and after all these years, he is still programming.

Jun2020
Jun2020
2020

Magento

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Apr2020
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Nordisk E-handel

Nordisk E-handel is a Swedish webshop system that has been in the game for many years. The company offers a wide range of complete e-commerce solutions with countless features as well as integrations to popular services developed for e-tailers.

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2020

Specter

Specter is a Swedish company founded in 2000, during 2004 they launched the first version of their web-based ERP -system and they have since then developed a large number of cloud-based services and now offers complete solution for e-tailers.

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Zalando

Zalando is an e-commerce company based in Berlin, Germany. The company is one of Europe’s biggest platforms for fashion specializing in clothes and accessories. They have over 15.000 employees and are currently active in 17 countries in Europe.

Mar2020
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Wikinggruppen

Wikinggruppen delivers a big range of complete e-commerce based solutions to both large and small businesses and their headquarters are located in Hudiksvall, Sweden. The company is, as of June 2018, owned by Visma as part of its SMB division.

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Etsy

Etsy is the global marketplace for unique and creative goods. It’s home to a universe of special, extraordinary items, from unique handcrafted pieces to vintage treasures. Etsy offers products in areas such as jewelry, clothing, and home décor.

Feb2020
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Visma eAccounting

Visma eAccounting is a web-based accounting platform that offers convenient tools and features built to help small and medium-sized businesses with streamlining workflow with things such as invoicing, payslips, accounting and more.

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CDON B2B

CDON B2B is the company’s latest venture and on this version of the site, you can make your products available directly to other businesses while taking advantage of CDON’s position in e-commerce. CDON’s B2B site was launched in early 2020.

WHY CHOOSE SELLO
We know e-commerce, but we believe that the key to creating well-thought-out features that keep a common thread throughout our platform is to listen to our customers. – Their feedback helps us create unique and sustainable solutions to the challenges merchants face each day.
EFFICIENT ORDER WORKFLOW
Our innovative order management interface was built with bulk-management in mind – We believe that efficient workflow is the key to success. Print hundreds of delivery notes in one click. Book shipping for hundreds of orders with ease – Tracking numbers are automatically imported and sent to your customer.
POWERFUL PRODUCT MANAGEMENT
We offer a large number of powerful inventory management tools – We want to cater to the way each individual seller works. The Sello platform keeps the workflow user-friendly without taking any shortcuts in functionality. Our interface offers a highly-modular overview of your inventory, giving you full control over your products.
SALES CHANNEL UNITY
Our platform provides a level of user-friendliness and efficiency when it comes to managing sales channels. We strive to treat all channels the same in order to keep a level of unity in how you work with products and orders – Using the same workflow. You can connect an unlimited amount of channels to your Sello account.
NO-SALE-NO-COST
Our business model is based upon the idea that if our customers succeed, we succeed. Therefore, if you don’t get any sales in any given month – That month will be entirely free. We want you to feel safe. We do not have any commitment time or hidden fees. All new accounts get a free trial period of 14 days, giving you access to all our features.
RAPID COMMUNICATION
We make sure to keep up with new technologies with the intent of giving you the best user experience possible. We take pride in our marketplace integrations – These are continuously being updated to add features and to optimize performance. Sales on your channels will be imported to Sello within a maximum of 10 minutes and changes to your products are synchronized within 5 minutes.
HIGHLY SCALABLE
Sello is cloud-based and designed to adjust according to environment workload. This is a key factor in a sustainable system architecture, creating a stable and reliable platform to work with. During periods of heavy usage, such as Black Friday – All systems automatically scale up to around 30 times their normal operating rate – In other words, we did not spare any expenses when building Sello.
BUILT FOR MARKETPLACES
We created Sello with marketplaces in mind. Since the significance of marketplaces in e-commerce has grown and show no signs of stopping we wanted to build a platform that specialized in managing marketplace sales – And Sello was the outcome. We want our users to be able to work just like they would on any of the marketplaces, directly in Sello – Our platform really delivers in that regard.
UNLIMITED CHANNELS
You can connect an unlimited amount of channels to Sello, this includes all types of channels, such as marketplaces, logistics or accounting. For example, if you have more than one Amazon account you can connect them all to one Sello account. You can also have multiple webshops connected to Sello, with the option of having them created and hosted by us, at no extra charge.
About the Platform

The Sello platform is built with inventory and order management in mind, letting you gather all your sales channels in one place.

What makes us special is that our platform is built to work with many different setups, meeting any individual user’s needs.

Sello will:

  • Save you time in your daily management
  • Provide ease-of-use when customizing your product range for different channels
  • Be trouble-less when connecting to new marketplaces
  • The Sello platform is all about inventory and order management for marketplaces. We have optimized our user interface in order to provide a good overview and we offer a wide variety of tools to manage your products and orders.

    Between 2014 and 2018 we have done a major rebuild of the Sello platform and updated all internal functions as well as the connections between Sello and the marketplaces. We use cutting edge technology that scales with the usage.

    . We focus on sellers of all sizes, those who just started and those with years of experience – We want our services to be suitable for all different e-commerce businesses and to not be shaped for a specific type of seller – Our goal is to provide a solid platform where we take care of all the technicalities. 

    Our team is always on standby and we keep the system well maintained as well as constantly work on integrating our platform to new marketplaces for you to connect to.

    Do you have any questions about our platform? Contact us!