Frank Dandy
Frank Dandy, established in 2003, has grown to become one of Scandinavia's most prominent brands in the men’s and women’s underwear market. Known for their innovative designs and focus on quality, the brand has gained a strong reputation both locally and internationally.
To support their growth and expansion into new markets, Frank Dandy has partnered with Sello as their platform solution. This collaboration enables them to efficiently and cost-effectively reach new audiences in other countries and diversify their sales channels. Through Sello’s integration capabilities, Frank Dandy has successfully launched their products on major platforms such as Zalando and Stadium, broadening their reach and reinforcing their position as a global brand.
AYA Label
AYA Label, founded in 2018 and based in Amsterdam, is a brand that creates sustainable swimwear and sportswear. Despite being approached by many marketplaces, we had been cautious about forming collaborations. We found that when a lot of manual work is required to handle orders, it becomes unprofitable.
To solve this, we needed a way to automate our processes, and when H&M, our first marketplace collaboration, recommended Sello, we found the solution. The challenge for us was ensuring correct communication between our 3PL, e-commerce platform, marketplace backend, and frontend, with accurate attributes, images, prices, inventory, and more. Sello took care of this complexity, ensuring everything was mapped correctly and efficiently.
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