Sello

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A beginners guide to Sello

In this guide we will cover what to keep in mind if you are just starting out on Sello.
Sello is not as complicated as you might think, sure, there are a lot of settings, information and buttons, all of which is part of why Sello is such a great tool, but most of that is not relevant if you are a beginner. For now we will stick to the basics.

Sello is a platform that acts as a hub from which you connect to other webshops, marketplaces and services. When you have integrated with e.g. a marketplace, you need products. Those products can then be activated, which will create them on that marketplace and make them available for purchase. Once you get a sale, Sello will read your order and adjust your stock.

Sello is comprised of the following sections:

  • Start (Dashboard, turnover and information about Sello)
  • Orders (This section keeps track of your orders and this is where you process them)
  • Inventory (Your stock, this is where you find all of your products)
  • Outbox (Tool used for publishing auctions on Tradera)
  • Admin Tools (Tools for importing products, Stock value and bookkeeping)
  • Messages (Displays various messages such as errors, low stock warnings and more)
  • Settings (Go here to adjust the settings for your Sello account)
  • Account (See your payments and invoices)

First step is to connect your Sello account to the marketplace or webshop of your choosing, we won’t go into too much detail this time since have separate guides of how to integrate with all the marketplaces, webshops and services we support.

The next step is to create products to sell.

There are a number of ways to create products in Sello:

  • Create products manually in Sello by clicking “Create a new item”.
  • Import already existing products from a marketplace you are already selling on.
  • Import from a database file (CSV / Excel.

In-depth guides:

When you either create or import your products you need add the appropriate amount of information to them. It’s important not to get overwhelmed at this point and to think that you need to fill all the fields. This is not the case. Sello will tell you if any information is missing. But do keep in mind that in most cases, the more information, the better. It’s better to be prepared than to have to go back and edit several hundreds of products just because you didn’t bother to specify the size of the t-shirt or the model of the phone for example. Also worth noting is that different marketplaces often have different requirements when it comes to what values needs to be specified, therefore it’s a good idea to make a habit of specifying EAN or GTIN number, size and model for example, just because the marketplace you just activated the product on doesn’t require it doesn’t mean you are not going to want to connect to one that does in the future.
It is a good idea to give your products a SKU (Product reference) as well, it acts as a point of reference and it helps you keep your inventory organized. It is usually just made up off an internal abbreviation of some sort.

Below is some of the mandatory information that you need to have on all of your products:

  • Private name
  • Quantity in stock
  • Image
  • Product title
  • Product description
  • Category
  • Price

In depth guides:

When as you have a sizeable amount of products to work with, it’s time to activate them on your channels. This is done by: pressing the activate button on the column of the channel you want to activate it on or press edit on your product and activating them in the “General” tab.

Order processing:

Once you have activated your products on a channel Sello will look for any orders placed every 15 minutes, if any orders were read it will add it to Sello and adjust the quantity of the product. Sello will then let all your other channels know about the change in stock.
If any new orders were found Sello will notify you, now it’s time to process them. When you are done picking your order, packing it and have sent it to your customer you need to change the status on your order to “Delivered”Setting a status on your order is important since it helps you keep track of the whole process. When processing orders from your own webshop or Tradera you may need to send the customer an e-mail with order information. This can easily be done by opening the order and selecting an appropriate mail template from the drop down list. These can be modified in the settings page.

In depth guides:

As you get more comfortable with Sello you will notice that there are more ways to speed up your order processing like selecting several orders at once and setting statuses by bulk or filtering orders by different parameters and rating customers (Tradera) in bulk.

Working with settings:

We recommend that you review your settings to make sure that Sello is set up to fit your needs, most settings are already set up correctly though so if you find something that you can’t quite figure out, it is probably best to leave it be for the time being.