Founded in Denmark back in 2006, Wupti started as an online-only store specializing in consumer electronics and domestic appliances. In 2015 it was bought by Danish retail giants, Salling Group, and they had big plans in store for the company.

In 2017, their marketplace was opened as a way to combat other, larger e-commerce platforms. This was also part of their plan to become both the largest online home electronics and appliance retailers and the largest online marketplace in Denmark.

“We have a close collaboration with sello. Sello makes it easy for all of our sellers no matter if you have a small or large assortment. Fast and quick response, quick adjustment, makes our collaboration great and easy for sellers to get onboard“ – Malene Friis Lind (Wupti 2019)