Elkjøp is a well-known consumer electronics chain that was founded in Norway back in 1962. It was bought up by a British company called Dixons Carphone in 1999 and Elkjøp now has close to 400 stores in six countries with a total of 10 000 employees.

Elkjøp has been gaining ground in e-commerce lately and in 2017 they launched a marketplace open to third-party sellers in four countries. Each marketplace under a different name based on country – These include Elkjøp, Elgiganten and Gigantti.