Allegro is a Polish marketplace that started in 1999 as part of Allegro Group. It has since then grown to be a leading brand in Polish e-commerce. They are also one of the main reasons marketplaces such as eBay and Amazon haven’t succeeded there. This fact is often used to show how global brands can lose to local competitors.

Allegro attracts a wide target audience with products in categories such as fashion, home and interior, and electronics being top-sellers. Polish texts are mandatory, but with a decent translation service, being fluent in Polish is not a requirement.