Sell everything everywhere


Order import

Sello reads orders from your webshops and any connected marketplaces every 15 minutes so your stock is always up to date on all your channels.


Synchronization to the marketplaces

Sello syncs any changes you make to your orders from marketplaces, if you set an order as delivered in Sello, we do the same thing on your marketplaces. You manage your orders all in one place.


Communicate with customers

You can email customers directly through Sellos’ order list. You can 1) e-mail all customers in a certain order status, 2) Send all selected customers an email, or 3) Email a single client at a time.


Create email templates

You can create custom email templates to facilitate communication with your customers, you can customize them yourself with simple keyboard shortcuts to add order details such as tracking number, customer data, payment data and other order information. You can attach PDF receipts and set the status of an order in Sello after the mail has been sent.


Order Status

You can create custom order statuses in Sello, you can then specify what status the order should get when it is read. This can be different for each marketplace. You can customize and sort your orders with different statuses you create to keep track of the order process.


Picking List & Collective picking list

Select up to 250 orders and generate a picking list or a merged picking list in two easy steps to make packing your orders before delivery easy.



You can easily create a personal receipt in Sello, you can also upload your own logo and add your own information to it. You can easily generate a receipt for up to 250 orders at a time and the receipt will be saved on your computer in PDF format.


Delivery note CDON & Fyndiq

In just two clicks, you can create Fyndiq- and CDON’s special delivery note of up to 250 orders at once. The mentioned delivery notes are then collected in a PDF file sorted by marketplace and saved directly onto your computer so that you can print them and attach them to the shipment.


Address Labels

Create mailing labels of up to 250 orders with just three clicks. Sello creates a PDF file that opens in your browser that you can print. Customize your labels to suit your printer.


Bookkeeping / Accounting

In just two clicks, you can create detailed accounting documents in XLSX format, which you can open in Excel or similar software. In the bookkeeping data we list the sales, the market it sold on and any other details you need for accounting purposes.


Create your own orders

In addition to reading all your orders from existing channels (marketplaces + webshops), you can create your own order in Sello. This can be used when you have sold something outside of your marketplace or web shop and you might want to add it to your sales in Sello so it shows up in the records or statistics.


Create Shipping Labels

With Sello, you can create shipping labels for over a hundred different carriers with our powerful Unifaun Online connection, you can also use Pacsoft or DHL Multishipping. You select your orders in Sello and click “Create Shipping Labels”, then set the desired way to send the package and export it to your desired platform.


Create products

You can easily create new products in the Sello and customize your products for your markets. You can customize them to have different information, images and pricing in different markets. You can specify properties, SEO information, EAN numbers, private name and reference, weight, volume, purchase price and more.


Import products

You can import products to Sello in several ways. You can: 1) Import active and ended items from Tradera, 2) Import from PLZIP file (ProLister), 3) Import your products from Fyndiq, 4) Import your products from WooCommerce, 5) Import products from a CSV file (Excel).


Update products

You can import a CSV or Excel file to Sello to update your already created products on Sello. You simply make changes to your products in Excel or similar spreadsheet and match the item number or your own reference. This way Sello knows what product to update.



Create folders in the Sello to organize your products neatly in the inventory.


Change Selected

One of Sello’s most powerful features for product management is that you can select up to 100 products and make changes to all products at once with just a few clicks. You can 1) change everything on a product with “Bulk edit”, 2) activate the products on a marketplace or 3) change the category of your products and much more. This tool can help you save a lot of time.


Tradera Auctions

Create auctions and fixed-price ads (30 days) on Tradera with just a few simple clicks. You can schedule auctions to be published months in advance or publish them directly on Tradera. You can determine the amount of time between the auctions and much more.


Product Groups

You can easily create product groups (product variations) in Sello with a few clicks. You create a single product per variant and then you group the products into one single product. You can then have different information, images and more for each variation.


Quick Edit

You can activate the “Quick Edit” function in the inventory list to change the information on your products directly in the list without having to click “Edit” and go to each individual product. This saves you a lot of time when you just want make a few minor changes to your products.


Export your products

You can easily export the products from your inventory to a CSV / Excel file. This file can then be used to make changes to your products, all you have to do is to import the same file to Sello which will update your products. This tool can also be used to analyze your sales in Excel for example.


Copy products

You can easily select products and copy them in Sello, this can for example be used when you are making similar products in Sello or want to create variations of a product. You can set whether you want the images to be copied or not. You can copy up to 100 products at a time.


Filter products

Filtering products is an advanced search feature that makes it easier for you to display only certain products in your inventory. A very useful tool when analyzing your sales or for when you want to find a specific product of any given criteria.


Select columns

You can easily disable and enable the columns you want displayed in the table for your products in your inventory. Very useful when you want to see what prices your products have on the different marketplaces and more. This is a very useful analytical tool for your sales.


Active products

You’ll see a box with statistics of how many products you have active on your marketplaces and posted on auctions. So you can easily see that everything is correct.


Edit product

This is a very powerful customization opportunity that not many platforms offer, you can specify specific images, texts, prices, etc. for each marketplace. You can give your products additional information to make product management easier such as EAN number, weight, volume, reference, store location, product notes, and more.


Manufacturer & Brand

In Sello you can easily create a list of different manufacturers and product brands that you can then group your products in. This will be synced to different marketplaces such as Fyndiq, CDON and Amazon.


Search product

We have a powerful but easy product search to find your products in Sello.


Activate product

It is very easy to activate your product Sello on the marketplaces they are connected to. All you need to do to create an item on Tradera, Fyndiq, CDON, Amazon, PrestaShop, and WooCommerce is to click the “activate” button in the inventory list. You have one button per marketplace. When you click on the button the product will be created, to remove it from the marketplace, just click the “activate” button again.


Publish auction by date

You can specify the exact time an auction will be published and ended on Tradera. You can for example set your auction to be started on a Sunday at 21:05 and that it will be a 7-day auction that ends on Sunday, exactly one week later.


Publication interval

When you have multiple products in the outbox, you can set the interval at which the auctions will be published. It can be a good idea for auctions to be published with intervals to prevent them from ending the exact same minute. You can set the auctions to start at 1 to 60 minute intervals.


Auction type and length

You can easily specify what type of auction or fixed-price ad (30 days) to create from the products in your outbox, you can also set the length of your auctions (anywhere between 3 to 14 days).


Changing individual auctions

You can easily choose to alter the individual auction prior to publication. The price for the product in Sello will be used by default, but should you want to use a different price for the auction e.g. a 1kr starting price this can easily be changed in the outbox before publishing.


Publication calendar

With our calendar tool you can get a good way to keep track of your publications on Tradera, you can see when auctions start and end. You can cancel ongoing or planned auctions. You have links to the item on Tradera and to the item in Sello.


Stock Value List

With the push of a button you can export a stock value list from Sello as an Excel file (.xlsx). We compile all your products, article numbers, references (SKU), inventory locations, purchase prices, stock inventory and a calculation of your stock value from it. Quick and easy.


Multiple marketplace integrations

Sello is unique in that you can connect your Sello account to how many channels you want, as long as it is a supported marketplace or webshop. You can for example connect 4 Fyndiq accounts, 5 CDON accounts, 6 Tradera accounts and have 10 web shops simultaneously. Many customers choose us because of this. You can then activate a product in Sello which will put it up for sale on all channels simultaneously. Stock is updated in all channels after each sale. All your orders will be sent to Sello.